JR is a critically acclaimed artist and accomplished art director whose creative talents span across industries, artistic mediums, and disciplines. A design professional by trade and an artist by heart, JR’s years of creative leadership and vision have been at the forefront of global campaigns for leading Fortune 500 brands, including Dell, USAA, JPMorgan Chase, and JCPenney. With a flare for the unusual, JR excels at delivering avant-garde concepts, dynamic UI visuals, and UX and CX strategies for bringing brands and company missions to life.
Freelance Art Director
Go-to creative resource and strategic director for a variety of corporate and advertising clients, including AdPeople, Drumroll, GSD&M, HCB Health, International Chamber of Commerce, Razorfish, Signature Science, Somnio, and T3.
Manage multiple facets of creative campaigns tied closely to business objectives, including email campaigns, social media marketing, website design, UX design, print campaigns, and mobile app development.
T3 - Senior Art Director & Creative Lead
Oversaw all aspects of creative branding in support of consumer marketing strategy for Dell and JCPenney. As the client-facing creative lead, partnered with lead copywriter and account teams to develop engaging campaigns and immersive brand experiences.
Directed all project milestones for Dell catalog covers and product spreads, from conceptual sketches and initial design to casting, photoshoots, client proposal decks, and final deliverables. Developed and created brand guidelines, grid/wireframe, UX and CX designs and UI systems for Dell and JCPenney brands. Mentored, trained, and supervised the work of creative team members at varied career stages.
American Lawyer Media, Inc
Directed all print and online design. Focused on new business expansion of readership, and played a crucial role in brand development across all publications.
Managed the art department at Texas Lawyer. Art directed and managed design and production of a monthly magazine, a weekly tabloid newspaper, marketing collateral, and other stand alone publication projects.
Sketched, developed, designed, and presented concepts to the editor and publisher for the themes and articles. Illustrated publication covers and various other art assets. Mentored, trained and directed the art department.
Texas Tech University - B.F.A., Design Communications
References available by request