While working on the JCPenney online media with T3, JR designed banner ads for a campaign that was heavily focused on rich media placement and the in-banner experience. Within this campaign she developed wallpaper, page-take overs and animated banners that went beyond the typical experience with calls to action.
By lifting JCPenney from highly transactional methods to fashion forward trends for woman, homemakers and mothers, JR developed templates and a design consistency across lines of business to push client's vision into the homes of America as an affordable way to be fashion forward.
FOR THE HOME
As a card member, Chase offered an Ultimate Reward program. JR created banners to support the highly attractive incentives for music and sport fans.
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